Veteranendag / Every Media TV Campaign

Briefing

For the Veterans Day (Veteranendag) 2022, Every Media produced a TV commercial to promote the upcoming event.

The client requested that the music needed to be powerful and honourful, while maintaining a certain element of melancholy. This resulted in the production of a dynamic, piano-and-string-based soundtrack.

Execution

For this TVC, we started of with writing the string quartet parts. We opted for something that included lots of long notes, which quickly makes the sound much more expressive. We then added a more energetic piano part to drive the film forward.

Result

The film was aired on Dutch national TV for two weeks prior to the Veteranendag 2022, and was also included in an online campaign.