Newmotion / The Brave New Now 10 Years in Charge
Music Production + Audio Post Production
Briefing
Celebrating the 10-year anniversary of charging infrastructure company NewMotion, Amsterdam-based advertising agency The Brave New Now asked us to produce a track that felt modern, fast and engaging to edit a film on that highlighted the event. It needed to sound unlike anything else.
Execution
From the get-go, we decided on an approach that included loads of little sounds, synths, and reversed samples. We combined this with fast-paced strings that we recorded in our studio. A big percussive break gave the release the film needed. We ended up producing music for a film that leaned heavily on the musical input.
Result
The campaign was launched at the birthday of the company and was pushed both online and offline, during their anniversary event, held in Amsterdam.