Ministerie van J&V / Every Media Maak het ze niet te makkelijk

Briefing

Every year, thousands of mostly elderly people fall victim to practices known as spoofing or phishing. In order to raise awareness about this subject, director Janne Schmidt made a series of videos together with Every Media for the Dutch Ministry of Justice and Safety. We were asked to provide music licensing from the Yellowbloom Library.

Execution

We made a rather large selection of music from our Yellowbloom Library and worked with Janne together to find the most fitting ones. After the final selection was made, we helped out with licensing, too.

Result

The campaign went live online and gained national attention during the launch, being broadcasted during TV-shows targeted towards an older audience, too. All in all, it reached thousands of people of its core audience.

Read more about this campaign on the campaign website.