Karvan Cévitam / Aanstekelijk Karvan Cévitime
Composition + Sound Design
Briefing
Dutch lemonade brand Karvan Cévitam needed a new track for their latest campaign, meant to reinvigorate brand awareness. With the summer ahead, the track needed to be uplifting, young and energetic.
Execution
The creatives from Aanstekelijk wanted to implement a rap that would energize kids, so the briefing was clear: the track needed to be quirky and fun and beat-oriented. After some demo-ing, we produced a beat that consists of many different fun sounds, and has a nice bounce to it.
Result
The track is used in Karvan Cévitam's latest online campaign.