Delvaux / Absolute Agency Let's Set Sail Together

Briefing

Luxury hand bag brand Delvaux is launching a series of collage-like videos that highlight the authenticity and history of the brand.

The client, Absolute Agency in Belgium requested that the music needed to invoke a sense of history and grandeur, while maintaining a modern twist and a 21st century outlook.

Execution

For these series of ads, we started off with many layers of sounds. We didn't begin with our normal routine (writing a melody, for example), but we layered sounds that we think hit the mark. These were both modern and classical sounds, with strings, synths and subs. We made multiple custom tracks for the three videos, that all included lots of small sounds. This highlights the connection between the old and the new that Delvaux has.

Result

The videos appeared online in the Delvaux campaign.