Carhartt / FJ Amsterdam Summer Campaign

The briefing

Amster-dam based production company FJ asked us to handle the sound design and audio post production for the new summer campaign by Carhartt. Sound design is a crucial element when advertising workshop clothes, and Carhartt wanted the film to highlight the durability and 'let's-do-it' attitude that their clothes have. So the question really became: what does a workshop sound like?

Execution

We started off by creating a whole folder of sounds that resemble workshops and industrial sceneries. After placing them under the film, we mixed it so that it actually feels as if all sounds are sourced in the same workshop.

Result

The Carhartt summer campaign is now live in English, German and French.