blowUP Media / Yune Identity Video
Composition + Sound Design + Mix
Briefing
blowUP media needed a modern soundtrack for their new identity video, highlighting the unique outdoor media screens that blowUP offers to clients. The track needed to sound modern, tech-y and be rich and detailed.
Execution
As is the usual Yellowbloom project workflow, we invited director Timo Mangelaars into our studio for a listening session. We listened to a variety of artists, and decided on one French synth/electro pop-artist as our main reference. It felt fitting in terms of sound and instrumentation. After this, we produced multiple demo tracks based on Timo's briefing.
Result
The music is the main driver for this identity video, which doesn't have a VO, and this identity video serves as the basis for the blowUP media outings.